CIOs were even less pleased with remote working: 95% said their organizations had been bogged down by inefficiencies in this Hitachi ID Systems survey. Password lockouts were the most common challenge. That may not be surprising but this is: 52% said on-premise solutions had proven more agile than software-as-a-service or cloud-based solutions.
You may recall from Friday’s newsletter that 95% of CIOs said their organizations have struggled to support remote workers. Our friends at Salesforce have seen the same problem and just invested about $100 million in Tanium, a firm with that helps to manage security for remote workers. They’re also announced a partnership to build a Tanium-based solution within the Salesforce platform.
Location is one of the most privacy-sensitive data types, but it’s also one that offers many customer benefits. Bluedot focuses on the advantages by providing real-time alerts that estimate accurately when customers are approaching a business location. Business has been booming during the pandemic as companies seek more efficient curb-side pickup and drive-through purchases. They just raised a $9.1 million Series B, bringing total funding to $20.4 million.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.