Even Jamie, our tireless Senior Intern in the Department of Obvious, doesn’t have much today. He did find a Socialbakers report that 96% of paid social ads are viewed on mobile devices. Also: Walmart is the most common brand associated with Instagram influencers, which must mean something but I don’t know what.
Digital advertising exceeded traditional U.S. media spending for the first time in 2019 and will account for two-thirds of the total by 2023, according to this PubMatic report. You knew that programmatic transactions and mobile ads are dominant. But did you realize that private marketplaces accounted for 49% of U.S. real-time bidding spend in 2019 and will reach 51% in 2020?
Of course you know that the California Consumer Privacy Act (CCPA) went into effect yesterday. But do you know whether and how your company will comply with it? Almost nobody does, according to The Verge. Not sure if that should make you feel better or worse.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.