Nearly all Streaming Video Consumers Watch Ads: Integral Ad Science Study

Drilling into streaming video, Integral Ad Science found that 88% of consumers watch at least some streaming video. Nearly all (91%) of that group watch ad-supported video although 55% skip ads when they can. Nielsen says that streaming accounts for 25% of total TV viewing. 

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Companies Build Software for Competitive Advantage: Rackspace Survey

November 20, 2020

Meanwhile, this Rackspace survey finds there is no radical shift towards building rather than buying software, even though no code/low code technologies are widely adopted. But they also find that companies are focusing their building on customer-facing systems that create unique competitive advantages. Especially interesting, companies cite the same reasons in the same order for both building and buying: ease of use/implementation, competitive advantage, customization, and cost savings.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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