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Nearly all Streaming Video Consumers Watch Ads: Integral Ad Science Study

Drilling into streaming video, Integral Ad Science found that 88% of consumers watch at least some streaming video. Nearly all (91%) of that group watch ad-supported video although 55% skip ads when they can. Nielsen says that streaming accounts for 25% of total TV viewing. 

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Companies Build Software for Competitive Advantage: Rackspace Survey

November 20, 2020

Meanwhile, this Rackspace survey finds there is no radical shift towards building rather than buying software, even though no code/low code technologies are widely adopted. But they also find that companies are focusing their building on customer-facing systems that create unique competitive advantages. Especially interesting, companies cite the same reasons in the same order for both building and buying: ease of use/implementation, competitive advantage, customization, and cost savings.

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Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

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