Nearly Half of U.S. Consumers Have Made Social Commerce Purchase: Magna Media Trials Report

Meta would love to collect commissions on in-platform sales, a.k.a. social commerce. U.S. and European results have been mixed at best, although it’s booming in China. But this survey by Magna Media Trials and Reprise Commerce says things are better than they seem: 92% of respondents said they’d be willing to purchase on social if it offers good deals and real-time customer service, and 46% of U.S. respondents said they have already made a social commerce purchase.

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Amazon Q1 Ad Revenue Grows by 21% to $9.5 Billion

May 1, 2023

If you need to be reminded what healthy growth looks like: Amazon reported a 21% year-on-year gain in Q1 retail media revenue, $9.5 billion.  Amazon accounts for 85% of the industry, according to eMarketer.  While some reports have predicted a slowdown in retail media, Skai takes a brighter view: 87% of advertisers plan to maintain or increase retail media spending this year.  Plot twist: funds for retail media most often come from the paid search budget, but are usually managed by ecommerce staff.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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