Neilsen Acquires Attribution Vendor Visual IQ
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
I know what you like and today’s newsletter isn’t it. But I consider these topics important. Let’s start with automated data management – something that should matter to CDP vendors and buyers alike, since it reduces the cost of building and managing a unified, persistent customer database. Datometry, which specializes in this sort of thing, has announced an automated data warehouse schema synthesizer. That makes it easier to move data warehouses to the cloud.
If a chatbot with a Russian accent asked for your personal information, think twice before responding.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.