Neilsen Acquires Attribution Vendor Visual IQ
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
Neilsen has announced plans to purchase multi-touch acquisition vendor Visual IQ. The deal helps Nielsen measure marketing results based on individual-level data.
I know what you like and today’s newsletter isn’t it. But I consider these topics important. Let’s start with automated data management – something that should matter to CDP vendors and buyers alike, since it reduces the cost of building and managing a unified, persistent customer database. Datometry, which specializes in this sort of thing, has announced an automated data warehouse schema synthesizer. That makes it easier to move data warehouses to the cloud.
If a chatbot with a Russian accent asked for your personal information, think twice before responding.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.