Neilsen Offers ‘Four Screen’ Audience Measurement for Roku

A cynic might ask whether Nielsen’s much-criticized ad audience data is part of the ad fraud problem or the solution.  But I am much nicer than that.  So I’ll politely report that Nielsen is now working with Roku on a “four screen” ad measurement, reporting on deduplicated audiences across live TV, connected TV, desktop, and mobile video.  It’s one more component of the long-awaited Nielsen One cross-everything measurement service now promised for release in December.

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60% of Martech Leaders Prefer Suite over Best-of-Breed: Gartner Survey

September 30, 2022

This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks.  That’s interesting but hard to take seriously when the same survey put the figure at 42% last year.  Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year.  Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts.  Color me perplexed.

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