Lunio is a new kid on the ad-fraud-detection block.  Unsurprisingly, they claim to be a better job than earlier arrivals.  But if they explain how, I couldn’t find it; all we know they use “a combination of data analysis and cybersecurity techniques to catch and block fake clicks at the source.”  We also know they just raised a $15 million Series A.

This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks.  That’s interesting but hard to take seriously when the same survey put the figure at 42% last year.  Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year.  Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts.  Color me perplexed.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.