Lunio is a new kid on the ad-fraud-detection block.  Unsurprisingly, they claim to be a better job than earlier arrivals.  But if they explain how, I couldn’t find it; all we know they use “a combination of data analysis and cybersecurity techniques to catch and block fake clicks at the source.”  We also know they just raised a $15 million Series A.

This Gartner survey finds that 60% of senior martech leaders prefer integrated marketing suites over best-of-breed stacks.  That’s interesting but hard to take seriously when the same survey put the figure at 42% last year.  Similarly: respondents report using just 42% of capabilities available in their stack compared with 58% last year.  Meanwhile, the minority who do prefer best-of-breed are much more successful at journey orchestration than their suite-using counterparts.  Color me perplexed.

CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.