Nessie Turns Out to Be a No-Code CDP

The founders of just-launched CDP Nessie are certainly on-trend: no-code, small business focus, Google Cloud Platform-based, and an integrated AI-based recommendation engine.  Pricing starts around €400 ($480) per month.  I’m sure there’s a perfectly good reason the Belgium-based company founders, who have no obvious connection with Scotland, chose to name their company after the mythical Loch Ness beast.