The founders of just-launched CDP Nessie are certainly on-trend: no-code, small business focus, Google Cloud Platform-based, and an integrated AI-based recommendation engine. Pricing starts around €400 ($480) per month. I’m sure there’s a perfectly good reason the Belgium-based company founders, who have no obvious connection with Scotland, chose to name their company after the mythical Loch Ness beast.
Closing the cookieless loop, you can follow those cookieless ads to cookieless audiences with Contentsquare’s new cookieless analytics solution. The magic here is Contentsquare’s detailed behavior analysis – down to mouse movements and screen touches – which enables marketers to understand customer intent without knowing their identities. It’s a cookieless dream come true.
You might think the phrase “CRM automation” is a bit redundant, but apparently it describes CRM systems that automate data entry and analysis. Introhive is one, and just raised a $100 million Series C, bringing total funding to $140 million. The company’s AI can map relationships among contacts at accounts, which coincidentally is a skill that (non-automated?) CRM Salesforce also recently added via Einstein. Can we call it a trend yet?
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.