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Nessie Turns Out to Be a No-Code CDP

The founders of just-launched CDP Nessie are certainly on-trend: no-code, small business focus, Google Cloud Platform-based, and an integrated AI-based recommendation engine.  Pricing starts around €400 ($480) per month.  I’m sure there’s a perfectly good reason the Belgium-based company founders, who have no obvious connection with Scotland, chose to name their company after the mythical Loch Ness beast.

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Introhive Raises $100 Million for Automated CRM

June 17, 2021

You might think the phrase “CRM automation” is a bit redundant, but apparently it describes CRM systems that automate data entry and analysis. Introhive is one, and just raised a $100 million Series C, bringing total funding to $140 million. The company’s AI can map relationships among contacts at accounts, which coincidentally is a skill that (non-automated?) CRM Salesforce also recently added via Einstein. Can we call it a trend yet?

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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