Netflix Likely to Launch Ad-Supported Option

You’ve almost surely heard the reports that Netflix is seriously considering an ad-supported version of its service, so I can’t really claim it’s news.  But I will point out that for all the hand-wringing among people who dislike ads, there’s plenty of research that most consumers will gladly watch them in return for free or lower-price services.   So it’s probably a good idea.

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Marketers Get Data Too Late for Good Decisions: Salesforce Report

April 21, 2022

Marketers tend to focus on the impact of privacy changes on targeting, but measurement is harder too.  In fact, 90% of respondents to this global survey from Salesforce said privacy has fundamentally changed how they measure results.  Just one-third get insights quickly enough to make decisions, and only 29% evaluate cross-channel performance with a cross-channel solution.  Oh, and 50% increased investment in CDPs as a result of privacy changes – second only to 52% who increased investment in analytics and measurement.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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