B2B content syndicator NetLine is offering free insights into buyer interests in the form of Audience Explorer, which lets marketers see top trending topics among user-specified segments based on job function, job level, company size, industry and region. Fun to play with but less useful than it sounds because the categories are quite broad. As in, the top category for marketers is “marketing”.
We talk a lot in the CDP world about companies expanding the scope of their features. But if you really want to see integrated systems, look at the small business end of the market, where all-in-one vendors constantly expand to become aller-in-one. Case in point: WordPress hosting leader WP Engine just announced deeper integration with HubSpot, including access to HubSpot’s free CRM and almost-free marketing automation. WP Engine also just bought competitor Flywheel.
Speaking of unsurprising: Amazon has received a patent for a plan to let its delivery drones double as home surveillance devices. You probably assumed that were doing that already.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.