Netmining and Grapeshot Integrate Audience and Keyword Targeting for Ad Buys

Netmining, which offers data-driven targeting of programmatic ad buys, will further refine its audiences by integrating with Grapeshot for keyword-level targeting across multiple languages. This will allow international expansion of targeting through Netmining. It’s hard to tell exactly what these people do but it does illustrate the incredible complexity of today’s ad technology.