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Netmining Partners with Vistar Media to Target Digital Out-of-Home Media

One reason I doubt that voice devices will replace smart phones is that the phones are mobile. This makes them inherently more useful to consumers. It also lets companies like Netmining track people as they move about. This, in turn, enables deals like the one that Netmining just announced with digital out-of-home media agency Vistar Media, to target out-of-home ads more precisely. That’s a good thing for marketers, although consumers have little reason to care.

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Qlik Buys CrunchBot for Conversational Analytics

January 23, 2019

As people become more used to talking to their consumer devices, will they also expect to talk to their business systems? Business intelligence vendor Qlik is betting they will, with its acquisition of conversational analytics tool CrunchBot and its parent Crunch Data. Users will be able to pose natural language questions within Qlik’s own products, within tools like Slack and Skype, and, yes, by asking Amazon Alexa.

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Chatbots Make Service Worse: NetSuite Study

January 21, 2019

I can’t decide if a report that most consumers find chatbots annoying qualifies as obvious because, well, they are, or as non-obvious because most retail executives think chatbots make customers happy. Either way, this report funded by Oracle NetSuite documents dangerous gap between what customers want (a simple, streamlined experience) and what companies are delivering (lots of annoying interactions). Worth a look.

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Salesforce Launches Industry-Specific AI Capabilities

September 10, 2024

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.

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