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Netmining Partners with Vistar Media to Target Digital Out-of-Home Media

One reason I doubt that voice devices will replace smart phones is that the phones are mobile. This makes them inherently more useful to consumers. It also lets companies like Netmining track people as they move about. This, in turn, enables deals like the one that Netmining just announced with digital out-of-home media agency Vistar Media, to target out-of-home ads more precisely. That’s a good thing for marketers, although consumers have little reason to care.

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Qlik Buys CrunchBot for Conversational Analytics

January 23, 2019

As people become more used to talking to their consumer devices, will they also expect to talk to their business systems? Business intelligence vendor Qlik is betting they will, with its acquisition of conversational analytics tool CrunchBot and its parent Crunch Data. Users will be able to pose natural language questions within Qlik’s own products, within tools like Slack and Skype, and, yes, by asking Amazon Alexa.

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Chatbots Make Service Worse: NetSuite Study

January 21, 2019

I can’t decide if a report that most consumers find chatbots annoying qualifies as obvious because, well, they are, or as non-obvious because most retail executives think chatbots make customers happy. Either way, this report funded by Oracle NetSuite documents dangerous gap between what customers want (a simple, streamlined experience) and what companies are delivering (lots of annoying interactions). Worth a look.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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