The Outdoor Media Association has issued its first neuroscience study on the impact of Out of Home (OOH) signs, finding them as impactful as a 30-second radio commercial or 15-second tv ad spot.
The $200 million round of funding and overall $40 billion valuation solidifies Canva as one of the most valuable private software companies globally and spotlights the Australian tech scene.
Marketers in South East Asia are looking to the upcoming Christmas shopping season to help with sluggish sales in 2021 because of the Covid-19 pandemic. They are also concerned with inflation and worry it will impact consumer spending.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.