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Neustar Adds CCPA Compliance Services

Neustar, another identity resolution giant, has introduced two new services for compliance with the California Consumer Privacy Act (CCPA). Identity Verification for CCPA ensures that people making a data access request are really who they say they are. Identity Resolution for CCPA helps organizations link all data they have about each individual. Enforcement of CCPA is still set for July despite industry pressure for delay. https://www.ana.net/blogs/show/id/rr-blog-2020-04-New-Executive-Order-Significantly-Impacts-CCPA-Rulemaking