So, the #StopHateForProfit Facebook ad boycott happened with no meaningful impact on the company’s revenue but what our friends at The New York Times call “reputational harm”. Arguably more significant, Adobe announced it will join Twitter in banning all political ads in its Advertising Cloud. Not that were many to start with, but it’s another talking point for people who argue that ineffectively governed political advertising is worse than none at all.

Whatever you call the opposite of a trend, the term applies to the struggling world of in-store retail. That has to make things tough for computer vision specialist Advertima, which tracks shoppers as they move through physical space. Of course, they prefer to see opportunities, such as grab-and-go shopping without paying at a register. Somebody agrees, since they just raised $17 million, raising their total funding to $26 million.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.