Neustar, one of the leaders in building cross-channel customer identities, has launched a Data Directory make it easier for marketers to build custom audiences with Neustar and third party data. Scope is digital advertising across display, mobile, social, and interactive TV channels.
Sprinklr is a social media management platform, but a year ago it purchased Booshaka, which had technology to connect customer data across multiple sources. The resulting love child is just-released Sprinklr Audience, which collects data from mobile, social, email, commerce, CRM and Web systems, integrates it, and creates audience segments that can be pushed to social advertising (and presumably other) channels. It’s as if there’s a little Customer Data Platform inside, crying to get out.
MarketsandMarkets has a new report predicting that emotion detection and recognition technologies will grow nearly 40% per year, to reach $36 billion by 2021. Scope includes facial expressions, speech, voice, and bio-sensing (ECG, eye tracking, wearable, etc.). This is a major new data source for marketers and their CDP systems, not to mention AI systems in general.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).