In case you’re wondering, Department of the Obvious Senior Intern Jamie is safely sheltering in the attic. But he still keeps an eye on industry news and just shared this survey from marketing agency Element-R Partners, which found that 74% of marketers had changed or reduced activities during the pandemic. A majority (61%) were somewhat or highly annoyed by business-as-usual messages.

As it happens, brand risk fell in the second half of last year, according to Integral Ad Science. Viewability was up but fraud results were mixed: ad fraud rates rose for campaigns that were not optimized to prevent fraud and were roughly stable for campaigns that were.

Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel.  You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data.  VideoAmp can also use the data to optimize media plans in real time.