Neustar and Permutive Collaborate on Cohort-Based Ad Targeting

Identity resolution vendor Neustar has partnered with cohort-based audience platform Permutive.  The deal will let advertisers use the Neustar Fabrick platform to analyze publisher cohort members and then select which cohorts to target through Permutive.   Advertisers get more information than if they just bought the cohorts alone, while publishers avoid exposing individual-level information.