Neustar and Permutive Collaborate on Cohort-Based Ad Targeting

Identity resolution vendor Neustar has partnered with cohort-based audience platform Permutive.  The deal will let advertisers use the Neustar Fabrick platform to analyze publisher cohort members and then select which cohorts to target through Permutive.   Advertisers get more information than if they just bought the cohorts alone, while publishers avoid exposing individual-level information.

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Google Cloud Launches Contact Center Platform

March 23, 2022

Google Cloud has expanded its Contact Center AI service into its Contact Center AI Platform, which it calls an “out-of-box, end-to-end solution for the contact center”.   The technology integrates with existing CRM software to add call guidance, virtual agents, unified customer profiles, call routing, and workforce scheduling.  Think of it as a brain transplant that leaves the shell of your current contact center in place but replaces all its intelligence with Google.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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