Identity resolution vendor Neustar has partnered with cohort-based audience platform Permutive. The deal will let advertisers use the Neustar Fabrick platform to analyze publisher cohort members and then select which cohorts to target through Permutive. Advertisers get more information than if they just bought the cohorts alone, while publishers avoid exposing individual-level information.
Google Cloud has expanded its Contact Center AI service into its Contact Center AI Platform, which it calls an “out-of-box, end-to-end solution for the contact center”. The technology integrates with existing CRM software to add call guidance, virtual agents, unified customer profiles, call routing, and workforce scheduling. Think of it as a brain transplant that leaves the shell of your current contact center in place but replaces all its intelligence with Google.
Retail data analytics vendor NielsenIQ has acquired ciValue, which powers retail loyalty programs. The deal will expand NielsenIQ’s abililty to execute personalized customer marketing programs. Yes, there’s a trend to combine analytics and execution. No, NielsenIQ isn’t the same company as Nielsen, the media measurement giant.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.