Data compiler Neustar is also working to fill consumer data gaps. They’ve just added 62 million survey-based consumer profiles from Dynata to their Second-Party Data Marketplace. The profiles will help Neustar enrich clients’ existing customer profiles and create new segments to target.
Plenty of companies are eager to help marketers replace cookie data. Big 3 credit bureau TransUnion has joined the crowd with TruAudience, a trio of products that include identity resolution, advertising audiences based on third party data, and look-alike audiences based on a client’s own customers. TransUnion says the services don’t use any protected financial data.
Fast-rising technology education company, Utiva has launched ‘The Nucleus’, an encrypted device with more than 40 well-curated pre-installed learning content with zero reliance on the internet, that allows Africans in the remote regions now access tech skill training.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.