Neustar has launched Marketing and Analytics Clean Room, following the industry trend of utterly generic product names. Despite the name, Neustar says its product is a “first-of-its-kind solution” that uses advanced identity resolution, machine learning, and privacy-enhancing technology to combine first, second, and third party data from many marketing and media sources including connected TV and walled gardens.
Adobe announced several enhancements to its Real-Time CDP, including automatic enforcement of consumer privacy preferences and company data access policies, clean-room-like audience matching, predictive account and lead scoring, and tighter integration with Adobe Commerce. Meanwhile, a separate announcement about enhancements to Adobe Analytics described it as the “single workspace for brands to unify data and insights across all media types”, which sounds CDP-ish. It’s a reminder that Adobe sees its CDP as one of several tools to access unified customer profiles stored in a separate platform layer.
CDP Blueshift has released a bi-directional integration with cloud data platform Snowflake, making it easier to load Snowflake data into the Blueshift profile database and to post Blueshift data into Snowflake. The dozens of other announcements from Snowflake’s Summit conference included integrations with data clean room products from Habu, Acxiom, and Aidentified, and a tighter connection with reverse ETL product Hightouch.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.