Omnichannel marketing platform ActiveCampaign has expanded its customer data management features by enabling users to build automation flows that access custom objects in CRM, support, ecommerce, and other integrated systems.  It’s the sort of thing you’d pull data into a CDP to do, but it seems that ActiveCampaign reads data in the source systems without making its own copy.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.