Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.
The loss of third-party cookies has generated more news than the loss of Amelia Earhart.
Artificial intelligence raises social issues of its own. In this NTT DATA Services survey, one quarter of executives said their AI system had tried to gain access to restricted data, worked on an unauthorized project, ignored a command, or suggested taking illegal measures for efficiency. There’s also data on AI adoption rates, attitudes towards AI, data strategies, employee retention, change management, and other interesting topics.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.