I’ll take “Minor stories that illustrate industry trends” for $200, Alex. The answer is “Neustar offers identity resolution within the Snowflake Marketplace”. The question is, “Is Snowflake partnering with multiple identity management vendors?”
This Elastic survey takes a more positive view of website personalization, finding 88% of consumers say it makes them more likely to continue shopping. They also note that 41% would share personal data for a more personalized experience, although a spoil-sport would point out that’s less than half. Price still rules as the biggest reason people search on a website or switch brands.
Let’s go for $400. “Holman invests in Orbee, a CDP and marketing platform for auto dealers.” The question: “Are industry-focused CDPs becoming more common?”
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.