New APAC report reveals data collaboration to be a big focus for 2022

Advertising investment is forecast to grow by 9.2 per cent globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. Ad spend in Asia Pacific is expected to grow by 5.9 per cent, with digital forecast to increase 9.6 per cent to a share of 61.1 per cent of total APAC advertising spend.

More News

Next Article

Leading Australian brands’ leaders say ‘digital transformation’ doomed

February 3, 2022

Australia’s brands continue to scramble to digitally transform. The problem is, they don’t have the capability. Chronic underinvestment in people and skills, combined with high churn and a tightening talent crunch, means the wheels are spinning but marketing departments are getting nowhere fast. We can’t just hire our way out of trouble. Here’s an alternative plan.

CDPI Emerging Markets
Previous Article

SXM Media Offers Cookieless Listener IDs

February 2, 2022

Trackers gonna track: SXM Media, the ad sales arm of SiriusXM, Pandora, and Stitcher, has launched a cooklieless personal identifier to track its listeners.  The system collects “a variety of consented listener signals and inputs” to determine which devices belong to the same individual, and uses the resulting “AudioID” for ad targeting and measurement.  Initial deployments will be limited to SXM Media’s own properties but the company plans to add audiences on other platforms later this year.

CDPI Newsletter
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter