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New Barriers to Information Flows Disrupt Business: Accenture Report

Of course, regulating the the Internet giants has its own problems. This Accenture study on “digitial fragmentation” finds restrictions on free flow of data are an increasing factor in business decisions. More than half the CIOs and CTOs surveyed said national barriers will limit their ability to use cloud services and to operate effectively across borders. Almost three-quarters (74%) said they expect to leave, not enter, or delay entering a market due to new restrictions. Almost everyone (91%) said barriers will increase IT costs due to higher labor expense and more local infrastructure.

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Swiftic Mobile App Builder Adds Social Influencer Version

December 12, 2017

Here’s some product news: do-it-yourself mobile app creation vendor Swiftic (formerly Como and, before that, Conduit Mobile) has launched a version to help social media influencers monetize their audiences. Swiftic’s core market is small businesses, which pay roughly $50 per month for apps that integrate a variety of services including loyalty programs, appointments, coupons, push notifications, and deliveries. They have over 20,000 customers.

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Marketers Using More Attribution But Still Struggle to Act on Results: AdRoll and Econsultancy

December 8, 2017

I could find another piece of obscure data technology news but you wouldn’t read it. Instead, here’s an especially fine survey from Econsultancy about marketing attribution, sponsored by AdRoll. It’s your chance to wallow in glorious details about uptake, methods, goals, benefits, challenges, channels, effectiveness, regional differences, and more. Just in time for the weekend!

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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