In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.
Advertisers are understandably reluctant to accept performance measurements from ad platforms like Meta. Marketing analytics agency Kantar is providing more credible reporting through a “direct integration” with Meta. The integration retrieves ad exposure information and measures lift for a sample of opted-in panelists from Kantar’s 100 million-strong Profiles Network.
Two-thirds of 1,000-plus employee companies report growing levels of CX maturity (33% at the “investigate” stage, 33% at “mobilize”) according to a survey of almost 300 experience management pros by Qualtrics XM Institute. While a growing number (almost 70%) see customer trust as key to success, only 21% are measuring it regularly. Businesses are spending more on XM technology, less on XM consultants.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.