The Data and Trust Alliance has announced the availability of new data provenance standards (1.0.0). They emerged from work on cross-industry standards undertaken by Alliance members such as American Express, Humana, IBM, Mastercard, Pfizer, UPS, and Walmart. Adoption of the standards should improve data quality and reduce the review time before using datasets to train AI models.
Plans for Google parent Alphabet to acquire HubSpot have been shelved, sources told Bloomberg. The talks did not get as far as addressing due diligence. Rumor or not, the effect on HubSpot’s shares was real, down 11% when the story broke.
Stack owners and the wider business are both “clearly loving martech,” according to Clevertouch’s fifth annual State of Martech Report. It’s a huge improvement on a few years ago when 30% were struggling to implement it and realize value. The main positive cited (by almost 90%): increased internal efficiency.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.