New Gen offers to replace your personalized website with a chat-based interface that will generate custom assemblies of products, images and content on the fly. Their trick is connecting your product catalog to their AI engine, which also lays the groundwork for connecting buyers’ AI-agents to the catalog directly. They launched with $4.5 million in seed funding.
Channel Factory, the ad performance optimization platform focused on YouTube and social video, is launching Channel Factory Intelligence, using machine learning to deliver campaign insights and optimize for efficiency, precision, and ROI. AI-powered Media Intelligence Hub will centralize cross-platform campaign data in a customizable dashboard. A new Chatbot Assistant, embedded in Channel Factory’s activation solution, ActivateIQ, will deliver campaign data analytics to ad agencies and their technology partners.
Salesforce has entered into a definitive agreement to acquire cloud data management and integration platform Informatica for an eye-catching $8 billion in equity. The plan is to strengthen the data foundation that supports the deployment of Salesforce Agentforce AI agents. Informatica offers data transparency, contextual understanding (vital for AI agents) and data governance.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.