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New Google TV Network Offers CTV Access to Advertisers

The recently launched Google TV Network will offer advertisers access to some 125 CTV channels across Google TV. The Network offers familiar CTV ad formats, including non-skippable and 6-second bumpers ads and expects to offer more formats in the future. An estimated 60% of U.S. households now consume content from free, ad-supported streaming channels.

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RudderStack Profiles Now Available to Databricks Customers

June 12, 2024

RudderStack, which describes itself as a “warehouse-native” CDP, is making RudderStack customer profiles available to Databricks customers. The RudderStack platform collects data from a full range of customer touchpoints and builds profiles natively in Databricks. This new initiative will support the rapid creation of RudderStack profile-based identity graphs for Databricks customers within the Databricks Data Intelligence Platform.

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United Brings Retail Media to the Airline Space

June 11, 2024

United Airlines will leverage its substantial stock of customer travel data to connect audiences to personalized advertising and offers from brands. Kinective Media by United Airlines will be the first retail media network in the airline space and will give access to United’s mobile app and in-flight entertainment screens as well as other channels. Messages will be targeted to audience segments, not individuals.

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