The recently launched Google TV Network will offer advertisers access to some 125 CTV channels across Google TV. The Network offers familiar CTV ad formats, including non-skippable and 6-second bumpers ads and expects to offer more formats in the future. An estimated 60% of U.S. households now consume content from free, ad-supported streaming channels.
RudderStack, which describes itself as a “warehouse-native” CDP, is making RudderStack customer profiles available to Databricks customers. The RudderStack platform collects data from a full range of customer touchpoints and builds profiles natively in Databricks. This new initiative will support the rapid creation of RudderStack profile-based identity graphs for Databricks customers within the Databricks Data Intelligence Platform.
United Airlines will leverage its substantial stock of customer travel data to connect audiences to personalized advertising and offers from brands. Kinective Media by United Airlines will be the first retail media network in the airline space and will give access to United’s mobile app and in-flight entertainment screens as well as other channels. Messages will be targeted to audience segments, not individuals.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.