CabinetM maintains a massive database of over 15,000 martech products linked to company martech stacks. Their quarterly report offers a few trends: new product announcements and features announcements are down 49% and 22%, respectively, martech investment was down 39%, and acquisitions were up 19%. The report does highlight major announcements by product category.
Amazon continues to grow its advertising business, reporting a 26% increase to $12 billion last week. They also made several ad-related announcements at their Unboxed conference last week. These included a new data clean room for publishers (in beta), self-service ad buying for streaming TV, and AI-based image generation (also in beta).
It takes a special kind of person to get excited at the thought of programmatic ad buying for linear TV. If that’s you, here’s news that AMC Networks has made that possible for its AMC, BBC America and We TV cable networks. If that’s not you, well, here’s a kitten.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.