Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months. ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September…
iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.
Episerver™, a provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced the acquisition of Optivo, a provider of omnichannel campaign management and customer intelligence solutions….
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.