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New ownerIQ Study Reveals Second-Party Data Era is Upon Us,

Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months.   ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September…

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iPerceptions Acquires Datacratic’s Ad Tech Business

October 10, 2016

iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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