True fact: Mark Twain never said “A lie can travel half way around the world while the truth is putting on its shoes.” But, whether it’s true or false, data sloshes around world today as easily as the tides – unless government regulations get in the way. Data protection vendor Protegrity just launched a “borderless data solution” that helps companies move their data without breaking the rules.
Unpack that Sexy Librarian costume: International Fact-Checking Day is April 2 and the party planning is in full swing. Google is adding to the fun with five new ways to verify search results, including easier ways to learn more about the source and the author, see diverse opinions, and be warned when available information is limited. They’re also partnering with the Public Library Association, Teen Fact Checking Network, and International Fact-Checking Network to support year-round fact-checking excitement.
It’s true that messaging platform Klaviyo has a vested interest in promoting email and SMS, but that’s no reason to question their survey finding that email is the most widely used ecommerce marketing channel – if just barely beating organic social, paid social, and SEO. Email also tops the ROI rankings, although paid search and paid social account for a larger share of marketing budgets. Klaviyo also reports strong growth for SMS, although it’s in the middle of most of the rankings.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.