The report, 2022 Digital Consumer Trends: Australian edition has revealed consumers across Australia trust ads less and prefer to interact with a brand in more personalised ways. According to the report, email continues to sit comfortably as Australian consumers’ preferred channel.
India’s proposed data localisation requirements under which firms need to store data within India “will serve as significant barriers to digital trade” between the two countries, says the US government.
The federal government will pour another $130.1 million into its digital economy strategy over the next four years, the new funding will build on the $1.2 billion provided in last year’s budget in a bid to help make Australia a top ten data and digital economy by 2030.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.