Speaking of big pictures, Snapchat is rumored to be working on a technology to overlay virtual billboards on real-world surfaces. “Augmenting reality with more branded content” is how the article describes it. The “more” in that sentence is delightfully ambiguous: does it express excitement or dread? And how much branded content is already in augmented reality?
Customer Data Platform vendor BlueConic has added a recommendation engine to its product. The engine works at the individual level, draws on profiles assembled by BlueConic, and can drive messages delivered by BlueConic. The company says customers have seen 30 to 50 percent higher click-through rates than with existing recommendation tools.
Maybe you think you’re safe from identity fraud because you don’t make dumb mistakes about exposing your data. Think again. A study by Princeton and Stanford researchers found anonymous browsing history – which is widely available – was enough to correctly uncover a user’s true identity up to 70% of the time. Time to find an identity? Less the one minute.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.