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New study reveals growing Australia demand for CDPs in the martech stack

A new Arktic Fox Digital Report in partnership with Amperity revealed the demand in Australia for CDPs almost doubled from last year (21% to 40%). Respondents plan to prioritise investment in this part of the martech stack in the coming year and a half.

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Microsoft Rumored to Plan Private Edition of ChatGPT

May 4, 2023

We don’t like reporting rumors, but this one is awfully juicy: Microsoft is said to be preparing a private version of ChatGPT that will ensure data isn’t shared when it’s used in a prompt.  Charge could be “ten times” the normal ChatGPT fee, which would certainly be a good deal for Microsoft.  It’s not clear whether this would be affected by last week’s announcement that ChatGPT will let users keep their prompts private.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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