Utiq lets consumers manage consent on a website-by-website basis, drawing on internet connections provided by major European telcos. This lets it provide a cookie-free, privacy-safe customer ID that covers many more people than IDs based on email address. They just partnered with data provider All Eyes On Screens to improve addressability and provide real-time audience insights for TV advertisers in Germany.
Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.
A California judge has issued an injunction preventing WordPress and its co-founder Matt Mullenweg from blocking WP Engine’s access to WordPress resources and interfering with WP Engine plugins. The conflict arose when Mullenweg blocked WP Engine’s access to WordPress.org servers after accusing WP Engine of misusing the WordPress trademark and requesting a share of its revenue. WordPress owner Automattic blamed WP Engine for making its business dependent on WordPress services.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.