New York parents will be allowed to block minors’ access to social media posts suggested by platform algorithms (“addictive” feeds, some say) under a law passed by the state legislature that Governor Kathy Hochul is expected to sign. Children will only get posts from accounts they follow unless they have verified parental consent. The state Attorney General will set the rules for verifying member ages and parent consent.
Through a partnership with ecommerce vendor Rokt, grocery giant Albertsons will accept ads for products not sold by Albertsons itself. It’s a new but probably inevitable extension of the retail media network concept. Albertsons will also be able to serve its own brand messages on Rokt’s ecommerce network.
Responding to concern voiced by privacy advocates and customers, Microsoft says its forthcoming Recall feature for Copilot+ PCs will be turned off by default and will require users to use Windows Hello to enable it. Recall will also now have additional layers of protection and encryption.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.