New Zealand data insights provider Hey Yabble sets sights on disrupting the insights space

A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data but 91% plan to use them the same or more in the next 12 months.  Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42%), making analysis faster (41%) and making analysis easier (52%). Yabble CEO and founder Kathryn Topp says this evolution will allow businesses to spend time on what really matters — capitalising on opportunities — rather than manually analysing data.