The acquisition of Absolute Analytics means that Uprise Digital will have one of the largest independent Data & Analytics offerings in New Zealand and bring the total number of employees to 42.
Located in Sydney, the data centre is hosted by AWS, with regional customers’ data hosted locally. The company claims that the results will see improved customer experience from a faster cloud-based platform.
Alibaba has reorganised its international and domestic commerce platforms into two units to better drive synergies – international digital commerce and China digital commerce. International digital commerce will bring together Alibaba’s overseas consumer-facing and wholesale businesses under the leadership of Fan Jiang, president of Taobao and Tmall. It will include AliExpress, Alibaba.com, and Lazada.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.