News publishers have a new plan to beat the demonetization they suffer in the face of unrefined brand safety blocking tools. The solution is to create private marketplaces of trusted news sites that should not raise brand safety concerns; a kind of self-white listing. For example, publisher advisory firm Prohaska Consulting has launched the ProNews Collective with inventory available exclusively through its SSP partner Index Exchange.
Constant Contact, the digital marketing platform with a small business focus, will acquire the business of Txtify Technologies. Txtify specializes in mobile-first lead generation using customized microsites and surveys. The acquisition will help Constant Contact customers to create no-code mobile-optimized, branded lead generation forms in minutes.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.