NewsCred helps companies plan, execute, and measure content marketing programs. Not as sexy as privacy (who ever thought they’d be reading that?) but still important. They’ve just taken $20 million in new funding, bringing their total to about $109 million.
The Federal Trade Commission has reportedly approved a $5 billion settlement with Facebook over privacy violations. The deal was widely criticized as a slap on the wrist and the company’s stock price rose after the announcement. But it’s still by far the largest privacy fine ever and roughly twice the maximum 4% of revenue allowed under GDPR.
Despite consumer doubts, marketers have clearly begun to think that privacy is good business. Exhibit 1: when Marketing software company Cheetah Digital announced purchase of interactive experience platform Wayin, they described it in terms of collecting “zero party data” for permission-based marketing. Exhibit 2: Neustar has opened its “Identity Data Management Platform” to data from Freckle, which pays consumers directly for access to their information.
Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.