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NewsGuard Expands Site Trustworthiness Ratings and Neutronian Releases Data Quality Report

On the brand safety front, supply side platform Pubmatic is the latest firm to apply website trustworthiness ratings from NewsGuard. Buyers will be able to set a “misinformation floor” on the quality of sites they purchase.  Meanwhile, data quality rating service Neutronian has certified the cookie-free status of DoubleVerify, which itself helps companies monitor ad viewability and brand safety. Neutronian also announced the first release of its NQI Transparency Ratings Report, which rates the transparency and data quality of 150 top marketing data providers.

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OneTrust Buys Carbon Impact Expert Planetly

December 9, 2021

We have a sudden blizzard of responsible advertising news today, Dear Reader. Must be the holiday spirit. For starters, privacy vendor OneTrust has purchased Planently, which helps companies to calculate, reduce, and report on their carbon impact.  Before you snort “humbug” take a look at surveys from Dentsu and Volta  which both find that consumers really care about the environment impact of companies they do business with.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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