NewsGuard Expands Site Trustworthiness Ratings and Neutronian Releases Data Quality Report
On the brand safety front, supply side platform Pubmatic is the latest firm to apply website trustworthiness ratings from NewsGuard. Buyers will be able to set a “misinformation floor” on the quality of sites they purchase. Meanwhile, data quality rating service Neutronian has certified the cookie-free status of DoubleVerify, which itself helps companies monitor ad viewability and brand safety. Neutronian also announced the first release of its NQI Transparency Ratings Report, which rates the transparency and data quality of 150 top marketing data providers.