California Governor Gavin Newsom has vetoed a bill that required web and mobile browsers to offer universal opt-out from data sharing. California law requires Internet companies to honor such requests but major browsers do not currently provide a mechanism to make them. The bill was supported by privacy advocates and passed the state legislature by large margins, but faced intense industry opposition.
Zeta Global is integrating Yahoo ConnectID, Yahoo’s cookieless, cross-channel customer identifier, into Zeta Data Cloud, and adding the Yahoo DSP into the Zeta Marketing Platform. The changes will expand audience targeting capabilities for both vendors. Yahoo will also migrate its member database and email marketing automation to Zeta.
An overwhelming 90% of marketers are now using generative AI tools at least once a month with 70% using them weekly, according to a survey of 141 marketing and advertising professionals by Basis Technologies. ChatGPT is most widely used in advertising (83%) while ChatGPT Plus is the most popular among paid models. Sixty-seven percent use the tools for content creation although a slightly higher number (70%) say it’s not as good as human-generated content.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.