Nextdoor Offers Self-Service Ad Buying for Small Business

Neighborhood social media network Nextdoor offers its own alternative to the usual ad channels.  They just added a self-serve ad campaign management tool to make it even easier for small and mid-size businesses to advertise without relying on agencies or other specialists.  Self-service and bringing agency functions in-house are two more trends we track.

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Omnicom Teams with Firework to Put Livestream, Shoppable Video on Brand Websites

April 12, 2022

This was going to be a story about Omnicom Media Group’s new programmatic private marketplace for out-of-home display screens, which illustrates trends including programmatic,  out-of-home ads, and private marketplaces. But OMG trumped itself with an alliance with Firework to embed shoppable livestream video in brand web sites. That checks the trend boxes for social commerce, video ads, agencies offering adtech, and bypassing conventional ad channels.

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