NEXTGEN to work with NightDragon to expand go-to-market capabilities of companies in the ANZ region

NEXTGEN, which views Australia, New Zealand and surrounding areas as a key  growth area, will work with NightDragon to support portfolio companies in the region. NightDragon is a cybersecurity, safety and privacy investment firm. This comes as Australia’s cybersecurity market is expected to have substantial growth. Its estimated value was reported at $4.6 billion in 2021 and is expected to grow to $5.8 billion by 2024.

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Half of Marketers Have Significant Underused Martech: Integrate Report

April 26, 2023

How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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