How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.

Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services.  Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.