How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.

CDP Redpoint Global is launching its Data Readiness Hub, which packages its data quality and identity resolution tools in a real-time environment to automatically update customer profiles as new data becomes available. The aim is to solve quality problems before the data enters critical activation systems. Continuous updates also reduce data preparation time.