Customer experience management vendor NGDATA announced $9.4 million Series B funding, bringing its total to just under $28 million. NGDATA offers a Customer Data Platform with real-time analytics and rules-based opportunity detection. In October 2016, it moved further into execution by purchasing Rednun, which creates personalized videos.
Customer data solutions and enterprise tag management specialist Tealium has raised $35m, for use in accelerating product integrations with mobile, …
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.
Elon Musk has said that X/Twitter will charge new users a “small fee” for posting on the platform. This follows the roll-out of an annual $1 fee in New Zealand and the Philippines last year. Rather than another hare-brained scheme to add revenue, Musk said it’s an attempt to block bots.