NGDATA Customer Data Platform Buys Eccella Consultancy

Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.

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Cluep Targets Ads Based on Photo Contents

May 17, 2017

Here’s a fun item: Toronto-based Cluep analyzes images that people post on social media, extracts information such as brands, products, and activities, and uses it to target real-time advertising. It also identifies the age, gender, and ethnicity of people in the pictures; analyzes sentiments expressed towards topics, brands, and keywords; and incorporates weather and location-based targeting. On second thought, is that fun or is it creepy?

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Social Media Analytics Vendor DataSift Announces Media Strategy API

May 15, 2017

Social media analytics firm DataSift announced a new Media Strategies API that will use insights from social data to help ad agencies define target audiences and content topics. The new product is an extension of DataSift’s core business of analyzing LinkedIn, Facebook, Twitter and other social streams. Shockingly, DataSift doesn’t call itself an artificial intelligence firm, although it does mention natural language processing, machine learning, and Big Data.

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