CX leader NICE has announced the closure of its acquisition of LiveVox, originally announced in October 2023. LiveVox’s AI-driven, automated customer support capabilities will complement NICE’s cloud-native customer experience management platform CXone. Expect to see widespread adoption of AI technologies for customer support and service this year.
The unceasing controversies surrounding Elon Musk’s stewardship of X, the former Twitter, are prompting brands to reallocate spending — not just to new competitors like Threads and Mastodon, but to the well-established LinkedIn. While LinkedIn commands just 1.5% of the U.S. digital advertising market, the increasing demand for its inventory has seen price increases in the region of 30% in the past year. It’s an ill wind that blows no good.
A settlement has been reached in the $5 billion Google privacy lawsuit, which is now pending approval by a US federal judge. The amount of the settlement has not as yet been announced. This class action claimed the company misled users into believing Google wouldn’t track their activities when they used Google’s incognito mode, when allegedly, the company did.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.