I wonder what’s new in identity verification? asked no marketer, ever. But maybe they’ll start as they realize tailoring customer experiences to individuals relies on knowing for certain who’s on the other end. One recent development: customer management technology vendor NICE announced a real-time voice-based authentication system that captures the voice print of each customer and can then confirm their identity just by listening. This works whether they’re speaking with a human agent or an automated voice response system. So you can finally stop trying to remember the name of your first grade teacher.