Nielsen Acquires Gracenote to Better Understand Who Consumes What Content

Audience measurement giant Nielsen is acquiring Gracenote, which provides metadata (i.e., descriptions and tags) about TV shows, movies, music, and other content to program guides on TVs, connected devices, in-car entertainment systems, and online services. Nielsen’s announcement says it will tie the data into its audience measurement framework, enabling marketers to better target customers and optimize campaigns in real time. In other words, this is about adding still more information to customer profiles.