Multi-channel personalization and recommendation vendor Dynamic Yield has raised $22 million in new funding, bringing its total to more than $36 million.  The system integrates with Web sites, mobile apps, email, and advertising channels.   Yes, it supports it all by building a unified customer view.

We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show.  Here’s something similar from Adobe, which is using data from other devices to understand who’s watching.  Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning.  It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.

CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.