Nielsen Acquires Gracenote to Better Understand Who Consumes What Content

Audience measurement giant Nielsen is acquiring Gracenote, which provides metadata (i.e., descriptions and tags) about TV shows, movies, music, and other content to program guides on TVs, connected devices, in-car entertainment systems, and online services. Nielsen’s announcement says it will tie the data into its audience measurement framework, enabling marketers to better target customers and optimize campaigns in real time. In other words, this is about adding still more information to customer profiles.

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Adobe Launches TV Ad Planning Platform

December 19, 2016

We recently reported about Lotame measuring TV audiences with individual data from Smart TVs, even though advertisers still had to buy ads that reach everyone who views a show.  Here’s something similar from Adobe, which is using data from other devices to understand who’s watching.  Adobe’s “TV Media Management Platform” is also provides advanced forecasting to help media planning.  It’s always nice to see martech and adtech working together, if only so I can call it “madtech”.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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