Nielsen Adds Deduplicated YouTube Viewers to TV Ad Ratings

Audience measurement is a challenge across all channels, even when cookies aren’t involved.  Nielsen in particular has struggled to keep up with TV audiences, as delivery methods expanded beyond linear broadcasts to streaming networks, mobile devices, and on-line video.  Their latest extension is “Four-Screen Ad Deduplication”, which adds deduplicated YouTube viewers to its Total Ad Ratings data.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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